Convert visitors into qualitative leads
What is conversion?
A conversion happens when the target audience shows an active commercial interest. This could be visiting a website for the first time, reading a blog or signing up for the newsletter. These little conversions help us determine in which customer journey stage a visitor finds themselves. Generated insights help us determine what actions to take to stimulate further conversion.
Implementation of conversion paths
By implementing personalized and relevant conversion paths, we stimulate visitors to make decisions that we find commercially interesting. When talking about conversion paths, we focus on creating leads from relevant visitors. How? By offering “gated content” such as whitepapers, we encourage visitors to leave behind contact details and other valuable information in exchange for enriched content.
Conversion paths attract your audience by sharing valuable information via a blog or social media, then trigger them to give their details in exchange for the gated content. The personal details they leave behind combined with an opt-in for marketing efforts gives you an insight into the interests of this new warm lead. This contributes towards the creation of an automated workflow that further nurtures the lead and prepares them for a sale.
Want to know more about creating conversion paths?
Are you interested in how you as an organization or brand can use conversion paths to increase your incoming leads? We would love to show you how it works. Get in touch with us for more information or plan a demo with one of our specialists.
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