The visual design
Turning on the visuals.
We made sure Underclothes's website represented everything that they do. From selling apparel to inspiring women to find confidence in lingerir, we gave every aspect of the company the attention it deserves. All without ever losing focus on the e-commerce element of the site. We wanted the new website to live and breathe apparel on every single page and the first thing we wanted to do was introduce a new colour palette.
The website's colors and visuals had to reflect the excitement of the brand which led us to the new, sleek pink and black theme. We also wanted to introduce bigger, bolder, brighter images throughout the website so that wherever the visitor is on the site, they can see all of the incredible apparel, lingerie and promotions of Underclothes Boutique.