UX Design | UI Design | Development | Marketing | Branding | Content
"Right from the start, they had quality and creative suggestions on how to improve my site. They were fast and fair-priced and their customer service was on point!"
Angel, Underclothes Boutique Owner
A complete redesign and rebuild from the bottom up.
Underclothes Boutique is a e-commerce affiliate that features hand-picked apparel from around the world to feature and promote of their site. Their brand is brave, bold, and incredibly social — and their website needed to feel the same.
Instead, their website wasn’t reflective of who they are at heart or what they are truly capable of. A company that prides itself in featuring quality apparel deserves to have branding and a website that can relect that — and that’s precisely what they asked us to do.
The visual design
We made sure Underclothes's website represented everything that they do. From selling apparel to inspiring women to find confidence in lingerir, we gave every aspect of the company the attention it deserves. All without ever losing focus on the e-commerce element of the site. We wanted the new website to live and breathe apparel on every single page and the first thing we wanted to do was introduce a new colour palette.
The website's colors and visuals had to reflect the excitement of the brand which led us to the new, sleek pink and black theme. We also wanted to introduce bigger, bolder, brighter images throughout the website so that wherever the visitor is on the site, they can see all of the incredible apparel, lingerie and promotions of Underclothes Boutique.
Supporting a cause
A key component to Underclothes' strategy was their commitment to empowering women through lingerie.
With this in mind, our team designed, built, and created a social `Empowered by Lingerie Campaign`. This directly resulted in a huge boost in traffic from their social media channels and inturn, boosted their sales by 46%.
An easy-to-use CMS
We decided to change things up in this project when it came to their CMS strategy. We needed a LOT of flexibility from our CMS platform to allow us to develop the website we had envisioned for Underclothes Boutique. So, we welcomed WordPress to the stage, a CMS that would seamlessly integrate with their products.
WordPress enabled our developers to build each page exactly how they wanted to build them. Providing us with the tools we needed to build the website we wanted. We could decide which aspects of each page would be rendered and how this would be done, meaning we were in total control of the mark-up used to build the website. We were also able to add in any fields we wanted, from a simple textbox to a specific link to even using Google Maps.
The e-commerce strategy
One of the most important features of the Underclothes website was going to be their ecommerce management and enabling their payment provider, Stripe, to work with the new website. Luckily, we could easily integrate WooCommerce, a third-party ecommerce platform, which was specifically designed for WordPress to use for the site. WooCommerce even allowed us to build a brand new payment provider add-on to ensure WordPress could use cryptocurrencies.
We know what you’re thinking, how can I get this incredible new WooCommerce add-on for myself? Well, it's open-source for rest of the world and you can check it out for yourself, here!
The Content
Underclothes' new website doesn’t just tell its visitors what it sells. It provides them with resources and empowers women to change the narrative on how lingerie is viewed. With this much informative content, we had to ensure that the tone of voice reflected the expertise of the compant whilst still bringing the excitement of apparel to the site. So, we kept our content tight using smart, editorial language dispersed amongst high-quality, bold visuals to keep the design alive and engaging.
The Search Engine Strategy
As with any website nowadays, you’ve gotta take search engines into consideration if you want people to find your site. With Underclothes Boutique, we knew that their target audience would often search for apparel and what better opportunity for SEO and SEA than that? Through the product pages we included on the website, now whenever anyone searches for the name of a Underclothes sponsored product, they will be one of the top SERPs. Hello increased web traffic!
Delivered before the deadline
Combining the knowledge and expertise of our specialists has resulted in a website that converts. One that clearly tells the story of Underclothes Boutique. One that is anything but boring and stands out in the online marketing sector. Tailor-made in many aspects. Our conclusion? Goal achieved, project successful. And that's not only our opinion, luckily our client thinks so too.
New & Improved
The new and improved Underclothes Boutique represents the brand and the industry they are a part of. With interactive elements, bold visual choices and a high-performing ecommerce capability the new website is fashion ready.
We're here for you when your ready. Click the button & plan a meeting to get started!
