Custom Web Development
Custom ecommerce functionality is usually the biggest cost next to design.
Categories, featured items, product pages, related products, checkout pages, payment processing and so on are standard features, and shouldn’t drive up the cost. But what if you need something more?
For example, you may want customized search functionality because of the type of products you sell. Not many of your competitors have it, and you know that it'll help you get the sale. Or, stock levels may be crucial to you, so your ecommerce developer may have to sync the website database with your in-house inventory management system.
Those types of custom functionality will run up the price of the website, but it will also eliminate hours of paying employees. You'll need to determine what's best for your needs — paying an employee salary or invest upfront to save you money in the long-term.
Many platforms like WooCommerce provide modules or extension support allowing you to use functionality that was developed by someone else on your website — for a much lower cost than you could develop it yourself.
Before paying for custom development, always check to see what extensions are available. Be prepared, however, for some of the extensions to be poorly written or implemented. Highfivery always audits/evaluates extensions for quality, security, features, and support before recommending them to clients.
Outside of extensions, custom development can get expensive quickly. A good ecommerce agency will develop code that is reliable, thoroughly tested, and secure. While this is more costly than just tossing it together as quickly as possible, your custom code will hold up better over time. For instance, extensions can break when you upgrade the core system, so poor code can be expensive later even if it works at first.